Week of August 31, 2026
State of Organic Search
Median organic clicks moved +5.5%, while 37.7% of a typical site's impressions still sit outside Google's top 10.
Anonymous cohorts of 20+ verified websitesCurrent 28 days vs previous 28 days
What changed in organic search
Verified Search Console dataOrganic momentum
105.5+5.5% median click growth across 191 sites.Top-result CTR
68.0%Impression-weighted result across 87 qualifying sites.Visibility outside top 10
37.7%Share of impressions held in positions 11 and below for the normalized median site.Leading device
Desktop51.6% of clicks for the normalized median website.Strongest search market
United States27.0% typical impression share and 3.7% pooled CTR.Fastest verified movers
Click growth · 28 daysUseful conclusions without exposing a website's private detail
Metrics come from properties their owners chose to publish. Market conclusions use medians or impression-weighted cohort totals and unlock only at 20 eligible websites.
Query text is reduced in memory into position buckets and discarded. Per-site device and country segments remain private. Search Console data can be delayed or revised by Google.